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Group Influence and Opinion Leadership - Chapter 11
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SKYE BOULGER Babin and Harris (2013) define Reference Group Influence as: The research of reference groups that require an understanding of the. - ppt download
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343f11 [licensed for non-commercial use only] / Membership v Aspirational groups
Social Influence. Reference Group A set of people Whom individuals compare themselves to Guiding attitudes, knowledge and /or behavior. - ppt download
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